INFO
Our team recently collaborated with Wiser, an innovative AI-powered app designed to enhance sales teams' efficiency and effectiveness with clients. After successfully designing and developing Wiser’s new website, we created a dynamic showcase video to highlight the website’s features and sophisticated design.
APPROACH
Our showcase video employs a sleek, clean black and blue aesthetic to align with Wiser’s brand identity. We utilized 3D and 2D motion graphics to present all pages and sections of the website, ensuring a comprehensive and engaging visual experience. The glassy elements add a touch of modern sophistication, reflecting the advanced technology behind Wiser’s AI capabilities.
Project Name
Wiser
Scope of Work
Motion Design
Web Design
Web Development
Timeline
April – May 2024
Fonts
Manrope by Google Fonts
We were approached by San Francisco based AI Startup, Wiser, to redesign their website.
During our collaboration with one of the co-founders, Cory, we learnt more about what makes Wisers product offering and value so unique.
Through understanding the target audiences better, the founding story, USPs and overall direction of the company, we set out to design a new digital experience for Wiser.
To stay on brand, we used the existing Wiser logo and brand colors. However, with approvals from the client, we introduced a new typeface that we believed would fit better into the aesthetic we aimed to achieve for the new site.
With catchy headlines, some beautiful brand elements like the ‘W’ for Wiser in the hero section, coupled with a strong flow of content facilitated by on-trend design elements, we created a site that’s clean on the eye, easy to use / navigate, and includes fast load times both on first time website load and speed between web pages.
Ultimately, we built a fairly small site in size that picks a big punch, and that finds a strong balance between sleek UI, and UX best practices.
Thank you Team Wiser for the opportunity ❤️