Introduction
In collaboration with GoTaxi, we developed a captivating 3D animation to introduce their innovative taxi service app. The animation stars a vibrant yellow Mini Countryman taxi, serving as the centerpiece of the visual narrative and symbolizing the convenience and efficiency of GoTaxi’s service.
BluBear Ad – Landscape Version
Objective
Engage the public and showcase the new app for ordering taxis
Duration
- 15 Seconds – SM
- 25 Seconds – Ad
- 8 Seconds – Billboard
Formats
- 16:9 Horizontal
- 1:1 Square
Client
Lanaco
Banja Luka 78000
Bosnia & Herzegovina
Exploration of additional content and renders we designed to enhance marketing campaigns
Hero shot of main star of the animation, Mini Countryman taxi with custom minimal GoTaxi branding
PROJECT NAME
GoTaxi 3D Animation
ROLE
3D Design
3D Motion Design
Sound Design
TIMELINE
July-August 2021
The animation opens with 3D typography showcasing the app’s tagline, followed by the Mini Countryman navigating through a vibrant yellow space. The car’s distinctive color and sleek design immediately capture attention. This dynamic introduction leads into the unveiling of the GoTaxi app, set to transform how users interact with taxi services.
As the Mini Countryman continues through the yellow space, it seamlessly transitions into entering a smartphone screen. Inside the phone, the animation shifts to a simplified tutorial, demonstrating the app’s user-friendly interface and key features. Viewers can see how the app allows users to view all available taxi companies in their vicinity, compare services, and choose the one that best suits their needs with just a few taps.
Throughout the animation, we maintained a lively and engaging visual style, using vibrant colors and smooth transitions to keep viewers entertained and informed. The Mini Countryman remains a focal point, symbolizing the reliability and accessibility of GoTaxi’s services.