Bluber (Later renamed to BluBear) App Case Study
3D Animation and marketing materials
Introduction
Blubear, a leading taxi ordering app, wanted to create a unique and engaging advertisement that would capture the imagination of their audience. The challenge was to convey the convenience and ease of using the Blubear app without explicitly showing the app itself. Instead, the story was told through the eyes of a charming and fluffy blue bear
BluBear Ad
Vertical Animation and
Social Media Impact
In today's digital landscape, vertical videos have become increasingly important due to the rise of mobile-first social media platforms like Instagram and TikTok.
Creating vertical animations ensures that content is fully optimized for these platforms, providing a better viewing experience for users who primarily consume content on their smartphones.
Enhanced Engagement: Vertical videos take up more screen space on mobile devices, capturing viewers' attention more effectively.
Higher Reach: Social media algorithms often prioritize vertical content, leading to increased visibility and reach.
User Experience: Vertical animations provide a seamless and immersive experience, aligning with the natural way users hold their phones.
Objectives
- Showcase the convenience of the Blubear app;
- Create a captivating and memorable character;
- Deliver a narrative that resonates with the audience;
- Optimize the animation for vertical formats on social media platforms.
Character and
Enviroment
Blubear is a character designed to be the face of the Blubear brand, encapsulating its values and mission. His fluffy appearance, combined with his energetic and lovable personality, makes him a character that stands out in the crowded landscape of app promotions, ensuring that the Blubear brand remains top of mind for users.
The environment was designed to reflect an urban setting without stealing attention from our main character. The cityscape included buildings, streets, and urban furniture that added depth and realism.
Objective was to make character with simple, rounded and fluffy appearance, yet realistic and expressive.
Blubear’s rigging process involved creating a flexible skeleton that allowed for a wide range of movements and expressions.
PROJECT NAME
Blubear 3D Animation
ROLE
3D Design
3D Motion Design
Sound Design
DATE
20.03.2024
The 3D animated advertisement was a huge success, garnering positive feedback from both the client and the audience. Bear became an instant hit, and the ad effectively communicated the convenience and friendliness of the Blubear app.
Working on the Blubear 3D animation project was an exciting and rewarding experience. It allowed us to combine storytelling with advanced 3D animation techniques to create a memorable and impactful advertisement.
Special thanks to the Blubear team for their collaboration and vision