BusyKid’s approach to finance is refreshingly non-corporate, designed to appeal to a younger audience through the use of a grungy, graffiti-inspired aesthetic in their branding, cards, and animations.
Bank Card
The project began with the conceptualization of the card’s visual design. We incorporated bold colors, edgy graphics, and graffiti elements to create a look that resonates with teenagers.
This distinctive design sets BusyKid apart from traditional financial services, making their brand more relatable and appealing to the younger demographic.
Motion Graphics
Objective: Showcase the new card design and all the possibilities it offers.
We produced an energetic and visually striking typographic video that showcases their new bank card and app. BusyKid’s approach is distinctly non-corporate, designed to resonate with a younger audience through the use of grunge textures and an edgy, graffiti-inspired aesthetic.
The video kicks off with a burst of fast-paced typography, immediately grabbing the viewer’s attention. Bold, dynamic text animations convey key messages about the benefits of the BusyKid card and app, using language that speaks directly to teenagers. The grunge textures overlay the typography, adding a gritty, urban feel that sets the tone for the entire video.
Project Name
BusyKid
Scope of Work
Motion Design
Web Design
Web Development
Timeline
In progress
Throughout the video, we interspersed these typographic elements with detailed 3D visuals of the BusyKid bank card. The card is presented from various angles, allowing viewers to appreciate its unique design and features.
The combination of 3D card animations with the fast-paced text creates a visually engaging experience that maintains the viewer’s interest.
The video’s rhythm and pace reflect the lively, dynamic nature of teenage life, with quick cuts and transitions that keep the content fresh and exciting. The grunge textures and graffiti elements are consistently used to reinforce BusyKid’s brand identity, ensuring a cohesive visual narrative.
This typographic video not only highlights the practical benefits of the BusyKid card and app but also embodies the brand’s innovative approach to finance. By merging fast-paced animations with grungy, urban aesthetics, we helped BusyKid create a compelling video that stands out and appeals directly to their target audience of teenagers.